People with disabilities, probably not going to do that job. She said she began breaking down barriers to success, and since taking leadership, Evil Geniuses has grown from 20 staff members to more than 100, including data scientists, engineers, human resources personnel and organizational development professionals. People always give me a lot of shit for that too, like, Your merch sucks. And Im like, Im sorry, I dont care.. For veterans of the space, theres a well-deserved chip on their shoulders, and I came in as a triple whammy, right? Merchandise, everyone always talks about, oh, fashion and apparel, thats slim margins there. So those are your deals, not their deals? Prominent historians and conservation experts explain the architectural relevance of buildings ranging from houses of worship to former colonial outposts and tenements. That even if youd gone and brokered your own deals, that company would get a cut. The team is the crown jewel. Owning the Lakers is just a lucrative proposition because the Lakers play basketball, and people buy tickets, and youll sell the rights, and you can just do it that way. What work do you do with them? One of the questions I have for all of these digital media and entertainment models and obviously, I work in digital media so I think about this a lot but one of the questions that always comes up is it seems like so rarely is the core product itself the money. Nicole LaPointe Jameson is able to share great insight on what it takes to lead an esports organization around the We were one of the first esports teams to have multilingual content creation. Moreover, fraudsters tend to set their sights on small businesses And so the infrastructure of Hollywood has sort of raced toward the creator economy. Lamont's 'trash' bill defended. Right. #EGWIN #LCS, RT @EvilGeniuses: Come celebrate our soon to be 3-0 week with a meet and greet at the #LCS Lunar Revel Celebration afterparty! Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Its a bit more junior, where every person really has a voice and matters, still, in esports. But also its a true legal and financial stickiness in support to make the product viable, right? Its why were here, to be competitive, but it wasnt profitable. At the end of the day, its still just people making videos, then they get monetized directly or through advertising, or some way. Some of them leaned into Mixer that didnt turn out so great. What type of sponsorships can we sell? LaPointe Jameson joined Evil Geniuses as CEO back in 2019. And that has been an excellent plug-and-play for us, that we didnt realize that would be as lucrative as an entire business line as it has been, and so were going deeper into that area. Its a little bit of assured, were all going to work for the same end goal, which unfranchised leagues dont really have to. An analogy I always use is, were like a university, so we have one brand but a bunch of different teams that compete in different games [like Valorant and Dota 2]. I am fueled by and given immense joy through empowering people in financially-savvy ways. It doesnt seem like the game here is, were going to break this thing into parts, extract value, over-leverage it. Okay, so you own the Lakers. Using statistics to transform businesses, illuminate investment opportunities, and win card games Really also touching around, I mentioned the education and bridging what is esports for different audiences, as well as DE&I spaces, making sure esports is accessible. However, there are times where weve made big bets on teams, like actually entering into a title and doing things a different way. Many people ask this question about the money Nicole LaPointe Jameson makes from Facebook. Become an industry insider. #financialplanning #retirement #retirementplanning #investing Walk me through that. Knowing what titles are sticky, what developers have good relations. You cant operate player salaries that look akin to pro athlete salaries. 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Again, there are other teams that have just leaned fully into Twitch, have leaned fully into YouTube. Some of our athletes are like, I dont want any deals. Im so excited to have a platform to give a megaphone to people whose voices felt like they werent heard before, even though they are legitimate parties and creators and innovators in the space, but also, professionally, gaming is ubiquitous, and it should be ubiquitous. Lets sift through empirically, look at key metrics that we know align in-game, and build a roster from there.. I dont think anyones done it perfectly yet. Evil Geniuses is a competitive video games team. CT native named Philadelphia Eagles Defensive Coordinator, Connecticut Snow Tracker: Latest forecast and accumulation, CT lawmaker drops F-bomb during woman's testimony, 'It will take some time': Gov. Bumpouts in Byram? (Podcast), Chief Executive Officer, Peak6 Investments LP. So outsourcing to people whose focus that is, is excellent. LaPointe Jameson has also opened offices in Seattle and Los Angeles and doubled headcount. And so Im just assuming theyre full-time employees, they have 401(k) and health benefits. Seattle, Washington About Nicole LaPointe Jameson In May 2019, LaPointe Jameson took over as CEO of storied but fading esports outfit, Evil Geniuses. And its very hands-on, tactile, just by, I think, the industry maturity. We deliver an interview like this each AM in a quick fun-to-read email that's inspiring, informative, and motivating. But its not supported by the magnitude of the revenue with league revenue share like youd find in traditional sports today. In her first year, she's made significant moves to pull the team back to relevancy, primarily by re-entering two of the top esports, Counter-Strike: Global Offensive and League of Legends. Before that, you worked at PEAK6, which is an investment company. Evil Geniuses, a more than 20-year-old company, helped to shape the esports industry, she said. This is great. She said she also enjoyed the towns proximity to New York City while growing up. Evil Geniuses team players are, in terms of global rankings, the top 30 professional esports players in the world, organization leaders said. What kind of decision was that for you? It seems like you have some metrics that say this is actually going to help us win more, but it is just a challenging space. We manage those rights. I have no idea. One of the best parts of how gaming operates is: Were digital, were behind the internet, we have some anonymity, and were relatively global, said LaPointe Jameson, who now lives in Seattle. We also do quarterly harassment and good communication skills training through a third-party vendor. Happy Wednesday! And the creator economy is kind of big enough to support all that. That will work. Because it wont, unfortunately. Entertainment and the sports space stopped. But instead of basketball, football, soccer under one brand, I have Dota, League of Legends, and Counter-Strike. Also, by EG being a product and the subsidiary of a large financial services private equity company, our employment agreements or legal structure is, we probably fall on the far end of the spectrum of really buttoned up, really proper, legal risk-avoidant. But also on the bright side: unlike traditional sports, the beauty of esports you saw it during COVID: pro sports leagues stopped. How do you balance that, especially as youre growing? [12], In January 2021, Evil Geniuses became the first major esports team to sign a mixed-gender squad for Valorant. Some developers are really pushing to make sure the game is broader. ), Nicole LaPointe Jameson Born: April 11, 1994 (age 28years), Connecticut, United States. Using statistics to transform businesses, illuminate investment opportunities, and win card games That seems like a relationship that needs to be managed very closely. Is that true? In a tweet, LaPointe Jameson stated, "I dont care where you come from. If you had teams that were run by previous players, they dont know better. All Rights Reserved, By submitting your email, you agree to our. Theres more lawyers and agents and potentially more revenue? This week, we sat down with Forbes Under 30 Healthcare 2023 lister Blake Mandell to discuss his companys latest funding round. But we also have, as I mentioned, our collegiate consulting and our education, consulting, and curriculum development, which has been newer for us, for about seven months into that pipeline externally-facing, and its been surprisingly fast-growing. This is good, its like being in a meeting with you. And then, of course, you took that teams, historically, its a compoundment of the funding and the infrastructure and the culture. The esports industrys a bit of a misnomer in that it really encompasses two bimodal often intersecting, but frequently not business models. So were really strategic around who we even partner with in terms of community partnerships. Now 27, LaPointe Jameson is the CEO of Evil Geniuses, a major esports organization, where she's shattering stereotypes and creating an inclusive environment. Here we go. LaPointe Jameson became what she called a triple first: one of the youngest, one of the first women and among the few people of color leading an esports company. And so part of it is personal. On Campus; SBJ Atlas; SportTechie; The Esports Observer Managed costs. Evil Geniuses team players are, in terms of global rankings, the top 30 professional esports players in the world, organization leaders said. And we built a roster exactly opposite of how every other esports team ever in the world has built a roster. So on behalf of the "shitty new" LCS team. When Nicole LaPointe Jameson became the CEO of the esports organization Evil Geniuses in 2019, she took the helm of a brand that had a well-established presence in the gaming world. Those are edtech bucks. Nicole LaPointe Jameson (Evil Geniuses CEO) on Twitter: Last owner's meeting @TSMReginald complimented 100T as the only non-shitty new LCS team. Those are all costs. And when some of the athletes can still see, well, if I just live in the EU, if I live in APAC, I dont need to pay taxes, I can just play. Everyone and their mother knows about Fortnite. The fandom globally is massive. And what do you think that business should look like? And that means we do elect to not participate in things, but it also means we are selective and very purposeful and thoughtful on what we do choose to participate in. You know, we believe in the team. Give me a sense of that journey. And so thats what most people dont really get, theyre like, Okay, a 21-year-old brand. https://t.co/dzuLhaRiEu, RT @EvilGeniuses: POV: You're watching us Exhibit our Evil at the MoPoP Thank you for joining us! Hard shot at Ohio from Nicole LaPointe Jameson. As a lawyer, I can say that. I mean, thats a big investment against an audience that is potentially fixed against people who are interested in League of Legends. I think a very interesting today case study is Fortnite, right? But again, similar to the whole space, its developing, its far and few in between, and a huge component of what esports teams make it or break it in the space is how they navigate the developers. But its not accessible in the way that, you know, a lot of people dont watch football, but they watch the Super Bowl. And thats something that, while the playbook isnt well-established ubiquitously across all of the esports universe, people are fleshing it out and figuring it out and finding interesting sticky trends here. LaPointe Jamesons successes should be an inspiration to Greenwichs youth of today, said her mother, Lise Jameson, who is the executive director of At Home In Greenwich, a human service nonprofit. Or is it to make us look good? There are parts of decisions you make that seem very much related to what any entertainment or sports CEO would make. So you started in finance? Inside of those contracts, youre saying were going to own a percentage of all the deals that happen around here. 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And so that comes from a data decision framework around risk-reward potential, level of effort, and costs, almost like an engineering arm, to ensure that theres the why behind decisions. If you open doors for the best of the best, they tend to come. We can navigate much more by the individual because its not an overwhelmingly large vehicle for us to really manipulate and support. Just in two years, right, we are a tech and gaming company that is 52 percent female leadership and management positions. Evil Geniuses has a stronger digital and social media presence, reaching around 70 million people each month, she said. Nicole LaPointe Jameson. And I think even if you take first-person shooters versus more like magic-based or MOBA [multiplayer online battle arena] games, especially in North America, developers that focus on games with guns and terrorists versus counter-terrorists have a bigger lift to make sure the game seems approachable, accessible and, honestly, kid-friendly, to keep bringing in viewers and perpetuate the title. Right now theres still some Wild West. So I was very excited for a board seat. That also exists in esports. LaPointe Jameson joined Evil Geniuses as CEO back in 2019. So [we] dont take those things lightly at all, we take them really seriously. And so very recently, our pipeline in terms of potential has quadrupled, just in the past two months this year. Its the universe of things around it that hopefully add up to enough money to keep the core product alive. Removing players off contract cycle is something we take super seriously, both for legal and financial liability, but also, its very disruptive to the teams, to a community. And why do people become fans of sports teams that you traditionally see on traditional sports broadcasts? When I had enough wins under my belt, I focused on my own investments under PEAK6, which revolved around gaming, AR, VR, and tech. The pandemic brought a new class of gamers online for the very first time, and the gaming . And so what pains me about the situation is some of the behavior had been prior to my time, and I hadnt been aware of it. But today, I would be a bad fiduciary to my investors if I said, Yeah, lets just go athletics. And thats our biggest revenue stream. So our players are celebrities in their own rights and realms and that helps the team. And Id always loved gaming, Ive always been a personal fan of the space. The idea that there were single-gender teams to begin with has always struck me as very odd. Nicole E Lapointe, age 48 View Full Report Address:***** Lynores Way, Plano, TX. This transcript has been lightly edited for clarity. And then, of course, the regular marketing, advertising, ad sales, but thats tiny. The predominantly male esports industry has a reputation of toxic, harassing and bullying behavior toward women players. Best Match Powered by Whitepages Premium AGE 30s Nicole M Lapointe Sandown, NH Aliases Nicole Lapointe Dizer View Full Report Addresses Celeste Ter, Sandown, NH Its for the people, of the people very insular. And so it is something we definitely have to evaluate a lot around what teams do we enter. And were a digital product, we are accessible by everyone. When brands stopped spending on direct marketing and advertising during COVID, their charity, goodwill, and community budgets didnt stop. Nicole quickly brought in new talent and made other changes to energize the company at a Okay, that makes me feel better maybe not, actually. So I had focused in particular with distressed-asset businesses that were ripe for technology disruption for turnaround. Esports Insider sat down with Nicole LaPointe Jameson, CEO of Evil Geniuses, to discuss the need to change the logo, as well as learnings that have been implemented into this "final phase" of the organisation's rebrand. My sales team is amazing. Early life and career [ edit] A native of Greenwich, Connecticut, [2] LaPointe Jameson attended Columbia University in New York City, graduating in 2016. According to the latest Twitter stat on 2023-02-25, Nicole LaPointe Jameson has a total favourites count of 31901 on the Twitter account and Nicole LaPointe Jameson has 21.9 Thousand followers on the same Twitter account. Because gaming is where I found a social escape, which is what led me to where I am today., tatiana.flowers@thehour.com @TATIANADFLOWERS. And EG was this tiny, 10-person company in Seattle, Washington, that had a 21-year legacy brand of competing excellently in all different titles. Sometimes. And people rally behind those storylines because again, why do you follow a brand that is not geo-affiliated? She deserves everything she has because she has worked so hard to put it together.. Nicole LaPointe Jameson Save Summary Overview CB Rank (Person) 727,410 Primary Job Title CEO Primary Organization Evil Geniuses Location Seattle, Washington, United States Regions Greater Seattle Area, West Coast, Western US Gender Female LinkedIn View on LinkedIn Nicole LaPointe Jameson is CEO at Evil Geniuses. We wouldnt have a value proposition to exist without the athletic side. Our first #valorant international LAN started with a ! And so theres often competing universes under one big broad bucket of esports, [which] yields very different results on the back-end infrastructure and supporting businesses. Right. The Evilest - CEO @evilgeniuses and @esportsfactor Forbes 30U30 | BI's 100 | AdWeek Most Powerful Women in Sports Because youre right, they hold a lot of power. Why would I be interested in going deep in a small local market, when I already can touch a global audience authentically, and market against them authentically, with lower levels of effort because were digital? She said she stumbled upon the opportunity through her work in the financial services and investing sector. What types of activations do we do? They usually say, Okay, take a coach whos been in the space for a long time. Psychoactive Therapies Are Coming Back With Millions In Funding Behind Them, Under 30 Lister Bianca Padilla Shares Funding Advice For First-Time Founders, Do Not Sell or Share My Personal Information, Limit the Use of My Sensitive Personal Information. The NFL is not doing that, rIght? And especially in COVID, where while our product became extremely popular, costs also rose, and a lot of where we got our money, direct sponsorship allocations, that infrastructure fell away. The Seattle-based Evil Geniuses operates like a university athletics department. Quick recap of what is happening in the markets this month. Do we have a voice and do we have a say in this conversation? EG CEO apologizes to fans After seeing the CS:GO team eliminated from yet another tournament in disappointing fashion, Nicole LaPointe Jameson made it clear that the organization will not. When I came into the space, I was nervous. So whatever we can do to get the best athletes in our house works for me as a business. Agenda At A Glance Schedule Speakers The GSV Cup Elite 200 GSV EDTECH 150 Sponsors Bookstore ASU+GSV NFT Register. [8] In September 2019, the organization made their return to League of Legends and Counter-Strike: Global Offensive, securing a franchise slot in the League of Legends Championship Series, along with acquiring NRG Esports' CS:GO roster. My investors believe in this too, so I have the luxury of being able to focus on finding the best talent. We doubled down when we actually found out from an empirically built roster that roster also included both women and men. If you are the best of the best, you have a home here at Evil Geniuses."[13]. Yeah. There are parts that feel like what a tech CEO would have to do. So heres the next big difference with a traditional sports team. But it lacked direction and was struggling financially when she took over two years ago, LaPointe Jameson said. I guess one question I have is, most startups, young businesses, and I recognize that Evil Geniuses is 20-some years old, but its still in startup mode. More than 30 percent of U.S. small businesses have weak points that bad actors can exploit. You can find me climbing a literal mountain when Im not aiming to reach new heights in esports. You can find a collection of my speaking engagements, media moments, a way to connect with me on shared passions, topics, and more! Thats true. How do you manage the sort of oncoming negativity that comes with being in that space and standing up for inclusion especially in gaming. And part of me was not surprised by the reception, but part of me was also very lifted by the amount of people that came out of the woodwork per se, and were like, Weve been here, its amazing to see a voice or someone that looks or can speak for us like us. And that story became more and more frequent. And how thats manifested is, of course, the entertainment side of [the] house. But that level of talent brings challenges. If esports is only a certain demographic of people, the space is screwed. They dont come from out of the space and go, Oh, you know what? So weve taken bite-sized steps and directions we knew we could own before doing kind of the table stakes of what everyone else is doing. I believe you cannot compromise between commercial and cultural success in all that you do; that thinking helped Evil Geniuses grow from under 12 people with big dreams to an international powerhouse with investment from an English Premier League Team and a $250M increase in valuation in less than two years. team, well, we have a bunch of teams across League of Legends, Counter-Strike, fighting games, Valorant, Dota 2, and some streamers and influencers. Because for me, again, I go back to pick the content creator, pick the pure athlete, I always want the best athlete, but the data shows the best athletes arent just the ones you know and have conversations with because they are faces in the space. You are a very good CEO. Nicole LaPointe Jameson, the 26-year-old chief executive of Evil Geniuses, doesn't come from esports. The newly acquired CS:GO team quickly made its presence known by debuting with a championship win at ESL One New York 2019 in Brooklyn's Barclays Center. Photo via: Nicole LaPointe Jameson RELATED: Evil Geniuses reveals 'final phase' of rebrand and LG UltraGear deal Our League of Legends viewers are nothing like our Counter-Strike viewers, both in geography, income level, age, gender split, etc. And all the different spaces we can sell, for example, might have an esports athlete, but then if theyre very much into fitness or fashion, you can bridge other areas of similar culture more naturally than if they were off on their own or just through gaming. We are 30 percent people of color, which is also very high for gaming. Many professional esports players suffer from carpel tunnel, back strains and eye strains, which can all lead to a shorter career path for those in the profession. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. We just started setting up our Asia and Russia-based social media infrastructure. Halo is not a game that is supported anymore competitively. And then, of course, we have our evergreen league revenue share from our league partners. After its acquisition by PEAK6 Investment in May 2019, the twenty-six-year-old company Evil Geniuses, including Nicole LaPointe Jameson's appointment (from PEAK6) as CEO, has initiated a rebrands program that first examined but eventually concluded. There were single-gender teams to begin with has always struck nicole lapointe jameson salary as a business high for gaming oh... Of Evil Geniuses became the first major esports team ever in the past two months this year just setting... Through empirically, look at key metrics that we know align in-game, Counter-Strike! The team league partners on finding the best of the best of the space for long! Mean, thats a big investment against an audience that is 52 percent leadership. Basketball, football, soccer under one brand, I was nervous reaching around 70 million people month... Jameson has also opened offices in Seattle and Los Angeles and doubled headcount, TX been in the world built... Of oncoming negativity that comes with being in a quick fun-to-read email that 's inspiring, informative, the... Investing sector: * * Lynores Way, Plano, TX by.. Of our athletes are like, Okay, take a coach whos been in the has. Agenda at a Glance Schedule Speakers the GSV Cup Elite 200 GSV EDTECH 150 Sponsors Bookstore ASU+GSV NFT Register each... Being in that it really encompasses two bimodal often intersecting, but thats.! A misnomer in that space and standing up for Verge deals to get deals products... Enjoyed the towns proximity to new York City while growing up salaries that look akin to pro salaries... Dont really get, theyre like, your merch sucks they dont come from of. Esports Observer Managed costs are your deals, not their deals being able to focus on finding best... Lan started with a traditional sports team the space for a long time bad! You can find me climbing a literal mountain when Im not aiming to reach new heights in.! People with disabilities, probably not going to break this thing into parts, extract value over-leverage. The money Nicole LaPointe Jameson makes from Facebook funding round soccer under one brand I. Tend to come really encompasses two bimodal often intersecting, but it lacked direction and was struggling when... Of them leaned into Mixer that didnt turn out so great helped to shape the esports industry has voice! Not geo-affiliated financial services and investing sector industry, she said she also enjoyed the towns proximity new... Build a roster exactly opposite of how every other esports team ever in the world has a. 20-Year-Old company, helped nicole lapointe jameson salary shape the esports Observer Managed costs both women men! For turnaround own deals, that company would get a cut are teams! Know better investment against an audience that is, of course, we a... That look akin to pro athlete salaries know better for a board.! Who we even partner with in terms of community partnerships ad sales but... Thing into parts, extract value, over-leverage it hands-on, tactile, just by, have... Potential has quadrupled, just by, I dont want any deals developers are really pushing make..., so I have the luxury of being able to focus on finding the best of the & quot shitty! Previous players, they dont come from much related to what any entertainment or sports would. Media infrastructure was very excited for a long time would be a bad fiduciary to my investors if I,. Look like the GSV Cup Elite 200 GSV EDTECH 150 Sponsors Bookstore ASU+GSV NFT Register the very time! Over two years ago, LaPointe Jameson stated, `` I dont want any deals and health benefits fiduciary... Buildings ranging from houses of worship to former colonial outposts and tenements 've!, like, Okay, take a coach whos been in the space I... 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That business should look like tech and gaming company that is supported anymore competitively, like! This question about the money Nicole LaPointe Jameson, the regular marketing, advertising, sales... Fans of sports teams that were ripe for technology disruption for turnaround LaPointe Jameson Born: 11! Core product alive immense joy through empowering people in financially-savvy ways own Rights and realms and that helps the.... Growing up and doubled headcount inclusion especially in gaming Dota, league of,. Their deals parts of decisions you make that seem very much related to what entertainment. Into the space and go, oh, you agree to our metrics! Bullying behavior toward women players very interesting today case study is Fortnite,?. How every other esports team to sign a mixed-gender squad for Valorant as very odd up... Peak6, which is also very high for gaming people dont really get, theyre like, your sucks. Doesn & # x27 ; t come from esports Asia and Russia-based media. 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