How is this done to a fantastic beer? Our brewmaster reimagined the recipe using Centennial and Chinook hops, and brought to life by members of both brewery families, Newcastle Brown Ale reflects our take on a craft classic. If Heineken actually ruined Smithwicks as well, a major ass beating is due to those Dutch blowholes. Newcastle Brown Ale is also now an all-malt beer, made with Lagunitas house malt. Pissed Heard nothing from Heineken, a feeble response from Lagunitas, and an incredibly stupid response from the FNBA folks that started with Well, at first folks didnt like Kale either! If you told me the original was toxic Id drink it over this SHIT. We have noticed the shelves are full of the new Newcastle because nobody will buy this crap. We still get the original English brewed version in Canada. You took the only decent ale on the market and ruined it. Michael Jackson the beer writer and absolute authority on everything beer is rolling over in his grave. I just bought a six pack for the first time since the change. I have been drinking the one and only for over 25 years.I cant stomach this bitter, hoppy taste labeled as Newcastle.it is not Newcastle! It would screw up my memory synapses! The package looked different, but I didnt think much of that. I could not commenting on how good it tasted. I used to like Heineken and now I wont support them because of what theyve done. Seems to me that a chef got someone elses recipe and had to put their own spin on it because thats what they do. Help me understand why you buy a beer brand that is so distinguished, the slogan reads the ONE AND ONLY, only to change the recipe to taste like ALL THE REST. Noted the new packaging, bottles and change of brewery (and dumb slogans excuse me while I wince). The reimagined Newcastle Brown Ale is a smooth, crisp, slightly roasty and hoppier beer, that's not too bitter, not too sweet, and altogether uncommon. What have they done with my beer! Some fans may decry that this U.K. classic has become completely Americanized. It tastes nothing like the Newcastle Ive known and loved for so long. Kind of bland, so less likely to nauseate non-fans; and, I suspect, made to drink chilled for the US palate. Absolutely no idea what they are doing. It was a classic English brown ale that I could rely on. I know his 1/2 brother worked with and launched some well known brands, but I admit my friend embellishes his stories. I had no idea about the change. Why not keep the same recipe and just brew it here in America? Hopefully theyll come to their senses by then and bring back the original. Thanks for making my favorite beer tast like shit .you should turn it back to original .i will not purchase your bad beer again. We both left the store with a six pack of cans. Exactly! Fans of Newcastle Brown Ale will notice a new flavor. Drank one and left the rest out on display at the dumpsters near my apartment. Still have to say after years, how disappointing it is to have all of these comments and no change by the brewer, not even comments that I have see. Why change perfection? Try it folks. Smithwicks is my new go to brew, the ale that Newcastle once was. It is just fucking the worst FUCKING SHIT I HAVE EVER HAD IN MY ENTIRE FUCKING LIFE. I used to like their beer, but its horrible now.. will not be buying it since they ruined by letting this company put their own spin on a classic recipe. Heineken (which I dumped years ago) and Lagunitas (IPAs make me puke), congratulations you fouled up a product thats been around and popular since 1927. Production was moved out of Tyneside to North Yorkshire in 2007 by current owner Heineken. Can you say New Coke. I hope you enjoy making more garbage for the uneducated average American beer drinker to enjoy. Who knew the world needed another lame hoppy beer? Who knows! The blend of crystal malts creates a light, nutty, malty taste softly balanced by hop druness. Like another person said, If it aint broke, dont fix it. In my opinion, a huge fail in market research. light dry malt extract 12 oz. Remember The New Coke. Theyve lost a lifetime customer. Bottles Reservoir Wines and Spirits MA: Brighton Beer and spirits only available for pickup and local delivery. Change it back!! 4,7% EBC: 50 IBU: 18 Mere information Great taste, very balanced with more malt than mellow hops, and 8%! How do I get the Real New Castles??? My OTHER fave is Anheuser/Busch Amber Bockits considered a dark lager, but has a real taste that I like. I cant return it so I think I will make a YouTube vid of my nasty beer getting shot up in the desert. Its not even good for what it is going for. Just another we gotta out hop the other guys beer now. Well, I was concerned I would be in the minority. Its not Newcastle anymore. Newcastle Brown Ale Bar Wetstop Runner 900mm x 240mm (pp) 19.99. Who is running things over there, Al Bundy? Thats what the new recipe tastes like to me. Just an FYI for the hundreds or thousands of disappointed brown ale drinkers, try Shiner Bock. I have been driving across the border to Cornwall, Ontario to get real Newcastle brewed in the UK. Why change something that was perfect already?? Bottles of Newcastle Brown Ale were as abundant as the portraits of white menformer members of the gentlemen's clubon the pub's walls. If a beer tastes great for as long as New Castle, why do you you think you can make it better?! It was very disappointing. Thats $7 more than its worth. Working on last 12 pack ever! Lagunitas and Heineken should not be allowed to profit from this. I tried the new version as well and let me tell you its crap! So thanks NC Brown for forcing me to diversify my tastes a little and forget about you. Taste just like most other American beers..Like piss! Im drinking ROGUE Hazelnut Brown Nectar Ive poured this into a New Castle glass that I have, and it looks just like the real thing! Newcastle was my only beer. Then I remembered that when I purchased a mini-keg of Newcastle, that something had changed. I suspect that Heinekin did some advertising and NCBA became the Fad beer to go to by those that listen to that stuff. Thank you very much for posting this link to the petition. BAD DECISION. Just make a new beer you idiots, dont take away one, smh. The provisions of this Policy apply to all such mobile access and use of mobile devices. Sorry. After drinking Newcastle Brown ale for 25 years I now refuse this modern muck Will NOT be purchasing this, nor anything by Lagunitas and, if I can help it, anything from the Heineken conglomerate. Youre right it was the gold standard and you are the company responsible for ruining it. So next best is just for all of us to move on and search for the best replacements. By the way I own a very successful restaurant that sells your other produce. I did try the Brooklyn Brown, not quite my taste but reasonable. What contact addresses did you use? a blend of light and dark malts for a unique, smooth flavor and cool temperature for easy drinking. Incredibly bad idea. With so many negative comments, how long are you going to keep this up? It tastes plan, missing all the magic that was in the original recipe. Is it true that HEINEKEN is producing Old Newcastle for sale in Europe but not in the USA? Now we cannot even get them here. Bad move Newcastle, you will be extinct in 12 months! I remember my old XO and myself enjoying Lil Sumpin at a bar. Because of declining sales, the company has reduced the size of the product from 32 ounces to 12 ounces. Yes, need suggestions to try out Ive got 1 old New Castle left, I posted my own rage about the new recipe but in regards to your comment, all I can think to recommend you try is beer by Hacker Pschorr. The 6 packs that exposed the clear bottles to light, it had more of a green bottle beer taste. But WTF? Might consider changing the name to Newcrapple. Originally it was a blend of two definite styles, a strong dark beer . U.S. sales of the brand have slipped in recent years, prompting this rejiggering, and now its only available in 12-oz. Dammit! Thank you for a genuinely well-constructed blog post. Im sure it wont matter for Heineken, they probably did the math this will cut costs and they will turn a higher profit in the end typical these days, The new Newcastle sucks nothing like the old stuff just bought 68 cases from total beverage at 11.99 a case get it while it lasts R.I.P new castle. 3800 King Avenue Cleveland Ohio 44114. By no means am I disparaging lemonade stand owners with that comment. is this an attempted at a New Coke debacle? When my wife & I tried the 1st bottle, I tasted it, asked her to taste it, and we both poured it out. If I wanted a nasty IPA, Id buy one. This is so ordinary, i will never buy another of these beers until they reverse this BS. in Drink Beer. I have drank and loved original new castle for decades and now the sell this junk under the same name and new horrible taste. If Jeremy Marshal is so enamored with his new creation call it Jeremys Ale, but dont call it Newcastle Brown.. Alongside McKewans IPA and Best Scotch. I am so glad that I did not pay for a half barrel. Why on earth did they have to take a toasty sweet delicious original and make it a mediocre American craft? This is definitely no longer one of them. I spent 30 years enjoying Newcastle at my favorite pizza joints and pubs, and at home on holidays and special events. It just seems like such a bad business decision to trash a product that was obviously entrenched in the market and completely successful for a badly envisioned recipe that would alienate every loyal user of the original NBA. They have lost my business and it truly breaks my heart. This is a slap in the face. Once again, a great beer is bought by a conglomerate and ruined. It took a perfect blend and turned it into an unrecognizable taste and certainly not a beer that most Brown Ale drinkers would want. That is getting harder to find but when you do its a screw job because its bottled in 11.2 ounce bottles. I am very disappointed with the new beer, its terrible and I wont purchase any more unless it goes back to the original formula. Its super easy to make it and its easy to distill that up to 40% in a freezer. Coca-Cola tried and failed but Heineken-Lagunistas just seem pat on missing out on customer loyalty. The new recipe is very disappointing. Some one seriously needs their asses kicked for this. Hey I havent had a NBA in a long time, I said. The new one hoppy. Newcastle Brown Ale has a distinctive light cereal character described as whole grain, toffee and chocolate. that beanies and weenies is gourmet cooking! One taste and Im spluttering, cursing and mad as hell. They probably couldnt get the right ingredients. Where did our Newcastle go..?? And I will not drink this nor will I EVER buy a lugintas product for the rest of my life. You have completely ruined Newcastle and I hope your brewery burns down so that someone else will make it right! How do you think you can change a beer entirely and keep the same legendary name? Sad day indeed. The old recipe was sweet and refreshing. To the contrary, Lagunitas Master Brewer Jeremy Marshal pointed out that the Chicago brewery uses a British-style house yeast. want to change recipes is fine, just make the original for people who like it . The Lagunitas version is not the same. So disappointing! This is definitely not good enough to deserve the famous name and heritage. Then I noticed it was the new packaging. Why would you change the recipe people have come to love. I once knew. Way to go Heineken. I join others in wanting the original recipe back. your a baby, a young brat that knows nothing. I now actually prefer it over Newcastle. unless I can find the original somewhere. Are there any lawyers following this thread? Where did you get it from? FREE UK delivery. Newcastle is Newcastle. Which is all to say: if youre a beer nut, make the pilgrimage to Lagunitas. Changed the bottle, changed the label, changed the recipe but you kept the name?THATS FALSE ADVERTISING! Right down the drain with this NBA imposter. You wont another from me! Thank you, Lagunitas, for ruining one of my favorite beers. Please go back to original formula and bottle. You ABSOLUTELY SUCK!!!! If thats what I was looking for thats what Id by. I thought I got a skunked bottle, which is so rare. It now tastes like all the other shit beers on the market! Then I found this out. This is no different than throwing Camaro labels on a Camry and calling it a Camaro. Negra Modela, Dos Equis Amber, which are nothing like the original newcastle, are better. Lagunitas are making the same mistake Coca Cola made with New Coke. This is basically buying the name and slapping it on some crap beer from Chicago. Now I am drinking it on tap and it is the same. Why change perfection. Consider yourself lucky. Thank you for ruining my favorite beer. We went camping this weekend, so I picked up a 12 pack, cracked a couple open and was convinced I had bought an IPA that had been mis-bottled. flavor has changed so much nobody wants its anymore found a place that had some of the old recipe; blindfolded people tasted the difference. Newcastle had a distinctive individuality. I agree the vast majority of the comments above. Yep, if they have not seen their error by now, so be it. I migrated to Kilt Lifter a while back but went back to Newcastle (when it was really Newcastle). Theyve always been like this and always will be. Ill never buy it again! Did NOBODY learn anything from the New Coke debacle in the 80s??? Why not just brew what youve done in these bottles and call it something else, since its obviously not the same beer anymore? For a while I could not find it anywhere, then it reappeared. Im from Arkansas this is my favorite beer and have been a loyal customer for years but this horse piss is not the beer I once enjoyed now Im shopping around looking thanks Lagunitas. The old recipe was fantastic. Somebody started a change.org petition, but Im only the 8th signer. I dont drink IPA because I dont care fore the hoppy flavor. Go back to the old one. So everyone assumed it was a great beer when in fact it tastes like its been filtered through a skunks ass. Why mess up a great beer? I have been drinking NBA for more than 20 years. Was really Newcastle ) grain, toffee and chocolate thats FALSE advertising baby! Moved out of Tyneside to North Yorkshire in 2007 by current owner Heineken buy of.???????????????????. 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